The Business Association of Georgia and UGT Held a Joint Conference on the Impact of Modern Technologies and Business Transformation Opportunities

9 Dec '25

The Business Association of Georgia, in cooperation with UGT, held a joint conference on the impact of modern technologies and the opportunities for business transformation. The event aimed to discuss innovative trends that today encompass new models of business growth and development.

During the discussion, particular emphasis was placed on the role of artificial intelligence in business transformation—how artificial intelligence (AI) is altering business management models, transforming decision-making processes, and establishing new standards for productivity and efficiency. Participants highlighted that organizations that timely adopt data-driven approaches and innovative technologies significantly improve operational outcomes and build a strategic advantage in the market.

"Technological progress does not merely alter business processes—it creates a new economic reality. Meetings like this offer companies the opportunity to realize where the world is heading and how to adapt to these changes in order to become more efficient, secure, and competitive," stated Irakli Aslanishvili, Chairman of the Business Association of Georgia's IT Committee and First Deputy CEO of the UGT Group.

Additionally, the event covered the impact of business process automation on operational optimization, new cybersecurity challenges, and the importance of cloud infrastructure and proper data management strategies for organizational growth and sustainability. According to experts, modern business can no longer rely on traditional models; today, technology has become an essential component of strategic planning.

"Such platforms make a significant contribution to improving and developing the country's business environment, as companies gain the opportunity to better understand the rapid pace of technological change and the necessary tools amidst growing economic competition. The Business Association of Georgia and UGT will continue organizing meetings, forums, and discussions in the future so that Georgian business has access to knowledge regarding modern technological progress and best practices," stated Levan Vepkhvadze, Executive Director of the Business Association of Georgia.